Work with us
Destination Ontario collaborates with stakeholders from across the tourism sector to increase tourism revenue and visitation in Ontario.
We proactively engage with partners to optimize opportunities for industry participation in our dynamic, research-driven marketing campaigns and activities. We also collaborate with influencers and media to leverage the Ontario tourism brand and share our stories with global audiences. Become a part of Team Ontario and learn how you can partner with us.
To stay informed of Destination Ontario's activities and partnership opportunities, sign up for our newsletter or follow us on LinkedIn.
Photos and videos
Our online media hub contains thousands of photo and video assets showcasing Ontario destinations, experiences and attractions.
Register for a free account to gain access.
Industry partner and operator opportunities
Destination Ontario collaborates with tourism partners, building relationships across government, tourism marketing partners, provincial sector organizations and with operators.
Our objective is to increase alignment across the industry through co-marketing partnerships and collaboration to strengthen Ontario’s place in a competitive tourism environment.
Destination Ontario also prioritizes building bonds with diverse groups representing a variety of voices. With a lens of diversity, we strive to include Ontario’s multicultural businesses, Indigenous, francophone, 2SLGBTQI+ and accessible-friendly products, experiences and destinations.
Submit content
We encourage you to share your content and information to keep all Destination Ontario teams informed about your destination, product or experience, on an ongoing basis. Submit via our intake forms below.
All submissions are carefully reviewed to showcase a diverse range of travel experiences.
Marketing campaigns and partnerable programs
Destination Ontario’s integrated marketing initiatives showcase all that Ontario has to offer – both domestically and in key international markets. We leverage media and content strategies to connect with potential travellers through channels like connected TV, radio, sponsored content, digital and social media.
View our priority markets to learn more about our market-by-market approach.
Partnerable marketing opportunities
Each year, RTOs, DMOs and sector associations are invited to submit expressions of interest for Destination Ontario’s collaborative marketing opportunities.
These campaigns put a spotlight on destinations, leverages partner content and connects consumers with operators.
Access video and photos assets
Create an account to access the Destination Ontario Media Hub for rights-managed Ontario visual assets for promotional purposes.
Business development opportunities
Destination Ontario inspires consumers to visit Ontario by promoting it to travel companies and leveraging this powerful distribution network to increase awareness and convert interest into bookings.
Connect with us to learn about opportunities to participate in select tradeshows, sales missions, familiarization tours, and consumer promotions and training with tour operators and travel agents.
Visitor information services
The Ontario Travel Information Services team actively promotes and sells tourism products, experiences and services and provides customized travel advice and trip planning.
Our knowledgeable Travel Counsellors act as Ontario ambassadors, welcoming visitors and influencing travel patterns and expenditures. They provide customized, ‘locals know’ planning and travel counselling over the phone, through virtual appointment, by email and at physical locations. Visit our contact us page for travel counsellor support.
Share information about your destination or tourism product/experience with our Travel Counsellors.
Promotion and partnership opportunities
We offer ticket sales, referrals, brochure distribution, and on-site presence at promotional events and attractions across the province.
Fill out our intake form if you are interested in brochure distribution, print and digital displays or roaming ambassador partnerships at your festival or event.
Visitor Information Services Network
Join our community of local and regional visitor information service providers. Subscribe to our quarterly email updates to stay informed about industry information, resources, webinars and training opportunities.
Media Services
Destination Ontario provides media with the resources and services needed to tell inspiring and timely stories about Ontario’s exciting tourism landscape. Our team of communications professionals understand your needs and deadlines and work efficiently to provide specific, relevant and accurate information.
We support all media platforms and can provide story inspiration, Ontario facts, key messages and talk points, digital images and broadcast-quality content.
Visit our media room for more information.
Story ideas and broadcast opportunities
We work with Canadian and U.S. television and radio shows to coordinate remote, on-location broadcasts across Ontario.
Contact us to leverage our extensive network of tourism partners and explore ideas for interactive segments. We can also help to provide leads and arrange interviews, ensuring seamless and impactful media coverage.
Familiarization and media tours
Experience Ontario on a familiarization trip, available to qualified media on assignment or under commission servicing our target markets: Canada, United States, Mexico, United Kingdom, Germany, France, China, Japan, South Korea and Australia.
Contact us in advance of your desired travel dates and we can help you prepare a detailed itinerary.
Influencer and content creator partnerships
If you’re a content creator, photographer or videographer planning a trip to Ontario and interested in working with Destination Ontario, complete our intake form below.
Last updated: November 28, 2024