Welcome to Destination Ontario’s Corporate Site
Destination Ontario is the lead tourism marketing organization for Ontario, Canada. We market Ontario to travel consumers within the province, across Canada and around the world.
Our corporate website provides the tourism industry and our stakeholders with valuable information about our primary products and services, partnership opportunities and research.
Strategic Playbook 2024-2027
View our three-year plan to drive tourism growth through strategic investments, partnerships, and corporate leadership.
Read the report
What we do
Our mission is to generate increased visitation from both domestic and international tourists and to increase tourism expenditures in the province.
To achieve this, Destination Ontario:
- markets Ontario as a top travel destination
- delivers joint marketing initiatives with the tourism industry
- supports and assists the marketing efforts of the tourism industry
- partners and builds strong relationships with the tourism industry, the Government of Ontario, government agencies and other levels of government
Submit content
We encourage you to keep us informed about your destination, product or experience, on an ongoing basis.
Priority Markets
Work with us
Research and insights
We conduct primary, proprietary tourism-related research and have access to third-party research. It is our goal to provide reports with actionable insights that enable the industry to market their products more effectively.
Last updated: April 8, 2025